Search Engine Optimization

If you have a business with a website, and you would like to attract more targeted visitors each and every day through free organic traffic, it is important that your website is optimized using proper SEO. Depending upon the type of niche or product that your website targets, and your ultimate goals for product and service sales, you can usually increase your bottom line by implementing effective SEO strategies that will bring your website to the top of the search engine listings. In this article, we will provide you with a few tips on how to improve the SEO of your website using search engine optimization strategies that work.

On Page Search Engine Optimization

The first thing you want to do in order to properly optimize your website for the search engines is to make sure that your primary keyword is in your title tag. This is the part of the HTML on your website that the search engines will look at first when categorizing where your site belongs on the search engines. If your primary keyword is not in the title tag, it will not be properly indexed, nor will it be found by people searching for that keyword. For example, if you have a website on “dog training”, then that keyword needs to be in the title tag itself.

Content Optimization

Next, the content on your website also needs to be properly optimized. This means that your primary keyword, and related secondary keywords, should be used throughout a content. Going back to our example of “dog training”, this primary keyword should be used once at the beginning of your content, and at the end. Throughout the text, you would want to use secondary keywords such as “training your dog”, “best dog training methods” and so on. This will help Google or other search engines understand what your website is about, and further help your website move to the top of the search engine listings.

Page Structure

Finally, your website needs to have more than one page. Although the content, which should be 100% unique, on the front page is extremely important, you need to create additional pages on your website that you can link to from the main page. This is called “interlinking” and if this is done correctly, it can help you not only rank for the primary keyword, but the secondary keywords that you are using as well. As long as the pages on your website are focused around these secondary keywords, the search engines will take into account your entire site, and rank each page to higher levels.


Using these tips on search engine optimization, you should be able to improve your placement in the search engines when people search for your primary keyword. Moreover, the secondary keywords will also be found when people search for those, thus improving the amount of traffic that you get organically when people use the search engines to look for a website discussing this niche or topic. Go ahead and implement these very simple search engine optimization techniques today.